http://blog.abracadaban.com The Advertising Magazine Tue, 22 Sep 2009 17:37:32 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://blog.abracadaban.com/2009/09/15/google-launches-his-own-ad-marketplace/ http://blog.abracadaban.com/2009/09/15/google-launches-his-own-ad-marketplace/#comments Tue, 15 Sep 2009 15:01:26 +0000 Alexandre Hattab http://blog.abracadaban.com/?p=194 Google should launch (in few days) his own Ad Marketplace with « DoubleClick ». This marketplace will only concern Dysplay Ads and so Adwords won’t change. This Marketplace is still in testing phase by some Advertisers and agencies. « Ad Exchange » allows Website Owners to sell (as a bid like any other Ad Marketplaces) their unsold Ad spaces. They could also make it in an anonymous way just by pointing out some keys informations like the population targeted for e.g.
The marketplace would also accept other advertisements published by others Adservers.

Read more...

]]> Google should launch (in few days) his own Ad Marketplace with « DoubleClick ». This marketplace will only concern Dysplay Ads and so Adwords won’t change. This Marketplace is still in testing phase by some Advertisers and agencies. « Ad Exchange » allows Website Owners to sell (as a bid like any other Ad Marketplaces) their unsold Ad spaces. They could also make it in an anonymous way just by pointing out some keys informations like the population targeted for e.g.
The marketplace would also accept other advertisements published by others Adservers.

Read more...

]]> http://blog.abracadaban.com/2009/09/15/google-launches-his-own-ad-marketplace/feed/ 0