Google launches his own Ad Marketplace
September 15th, 2009 General
Google should launch (in few days) his own Ad Marketplace with « DoubleClick ». This marketplace will only concern Dysplay Ads and so Adwords won’t change. This Marketplace is still in testing phase by some Advertisers and agencies. « Ad Exchange » allows Website Owners to sell (as a bid like any other Ad Marketplaces) their unsold Ad spaces. They could also make it in an anonymous way just by pointing out some keys informations like the population targeted for e.g.
The marketplace would also accept other advertisements published by others Adservers.
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Tags: doubleclick, google, marketplace