30 Shocking Ad Campaigns that Work – Shockvertising
September 14th, 2009 General
Sometimes funny advertisement is not enough or not really appropriate. Especially for non-profit associations which have to « awake » the awareness of people about some kind of topics like social values, environment, public policy / health issue or personal ideals (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens). Indeed these Ads don’t sell you anything but rather try to convince you. This type of Advertising is generally named « shock advertising » or « shockvertising ».
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Tags: ad campaigns, shocking, shockvertising