70 Amazing and Creative Outdoor / Billboards Advertising
September 16th, 2009 General, Inspiration
You will find below a selection of the best clever and unique billboards and outdoor Advertising found all around the world.
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Google launches his own Ad Marketplace
September 15th, 2009 General
Google should launch (in few days) his own Ad Marketplace with « DoubleClick ». This marketplace will only concern Dysplay Ads and so Adwords won’t change. This Marketplace is still in testing phase by some Advertisers and agencies. « Ad Exchange » allows Website Owners to sell (as a bid like any other Ad Marketplaces) their unsold Ad spaces. They could also make it in an anonymous way just by pointing out some keys informations like the population targeted for e.g.
The marketplace would also accept other advertisements published by others Adservers.
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Tags: doubleclick, google, marketplace
30 Shocking Ad Campaigns that Work – Shockvertising
September 14th, 2009 General
Sometimes funny advertisement is not enough or not really appropriate. Especially for non-profit associations which have to « awake » the awareness of people about some kind of topics like social values, environment, public policy / health issue or personal ideals (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens). Indeed these Ads don’t sell you anything but rather try to convince you. This type of Advertising is generally named « shock advertising » or « shockvertising ».
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Tags: ad campaigns, shocking, shockvertising
Abracadaban blog: our first post
September 7th, 2009 General
Welcome to the Abracadaban blog!
In this blog we want to give some useful tips about how to create / publish a good banner Ad. We will talk about the online advertising in a general way. We hope our experience and the info provided here will be useful for you. We are waiting for your comments and suggestions!
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