Increase your Ad Effectiveness by creating a transparent banner for a better website integration
September 22nd, 2009 | Banner Maker, Design | Comments
Today we’ll see how to increase your ad effectiveness by creating a transparent banner through Abracadaban online Flash banner maker. You’ll understand why transparent banner ads have a better CTR too. Obviously when you create a banner you have to think about your headlines, your product, your distinction… But a banner isn’t much good without a good design and integration, your ad has to be thought properly.
1. When should I use a transparent banner?
If you promote internal links/pages through your banners, it could be a good way to have a better effectiveness. But it can be also used if the website where you insert your banner ad has the same domain of activity. For e.g, you are selling TVs products and the website where your banner is displayed is a Hi-Fi buying guide.
2. How does it work?
Below you can see the banner Ad takes the same color than the background website color (blue and then orange). The banner is fully integrated to the website design. Visitors think banner is a part of the website content and so they don’t think this is a real Ad. When someone is interested in content, he wants to know more and he doesn’t hesitate to click. Therefore generally in this case the CTR is higher.
3. How can I create this kind of banner?
In three simple steps and in just minutes thanks to the Abracadaban Ad Builder / Banner Maker.
- Just select a banner template from our galleries or through our search engine
- Click on “Create you Ad” button
- When you are on the generator page, just select the transparent option in “General” tab like the below screenshot
