Increase your Ad Effectiveness by creating a transparent banner for a better website integration
September 22nd, 2009 Banner Maker, Design
Today we’ll see how to increase your ad effectiveness by creating a transparent banner through Abracadaban online Flash banner maker. You’ll understand why transparent banner ads have a better CTR too. Obviously when you create a banner you have to think about your headlines, your product, your distinction… But a banner isn’t much good without a good design and integration, your ad has to be thought properly.
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Beautiful and Creative Nike Ad Campaign Targeting Chinese Market – Nine Gates
September 17th, 2009 Design, Inspiration
In 2007 Nike created an outdoor basketball tournament in Beijing, China. The size of the event involved over 5,300 teenagers and 1,340 teams. Nine teams won the right to represent the gate in their neighborhood at the semi-finals. The final tournament was held at the Hall of Ancestral Worship, in Beijing’s Forbidden City. They combined “pop-culture-meets-ancient turf wars as the kids of Beijing stand behind their gate.”
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70 Amazing and Creative Outdoor / Billboards Advertising
September 16th, 2009 General, Inspiration
You will find below a selection of the best clever and unique billboards and outdoor Advertising found all around the world.
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Google launches his own Ad Marketplace
September 15th, 2009 General
Google should launch (in few days) his own Ad Marketplace with « DoubleClick ». This marketplace will only concern Dysplay Ads and so Adwords won’t change. This Marketplace is still in testing phase by some Advertisers and agencies. « Ad Exchange » allows Website Owners to sell (as a bid like any other Ad Marketplaces) their unsold Ad spaces. They could also make it in an anonymous way just by pointing out some keys informations like the population targeted for e.g.
The marketplace would also accept other advertisements published by others Adservers.
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Tags: doubleclick, google, marketplace
30 Shocking Ad Campaigns that Work – Shockvertising
September 14th, 2009 General
Sometimes funny advertisement is not enough or not really appropriate. Especially for non-profit associations which have to « awake » the awareness of people about some kind of topics like social values, environment, public policy / health issue or personal ideals (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens). Indeed these Ads don’t sell you anything but rather try to convince you. This type of Advertising is generally named « shock advertising » or « shockvertising ».
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Tags: ad campaigns, shocking, shockvertising
20 Creative and Humorous Print Advertisements
September 13th, 2009 Inspiration
From now on companies works very hard to make their advertisement campaign very striking in order to be memorized easily by their customers but it’s not the only reason. They want surprise you, make you laugh. Why? Because they know that if someone is agreeably surprised or even shocked by something, he will talk about it to many other people. That’s the beginning of a good viral buzz… That’s why companies have to be more and more creative in their advertisement campaigns. You will find below 20 creative, unique and stylish print Ads.
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Tags: advertising, humorous, print ad
8 Useful Tips to Increase Online Banner Ad Effectiveness
September 11th, 2009 Tutorials
Banner Ads are still the best way to communicate and provide the good message directly to your customers. The Flash technology has open a complete new area in web banner ad design.
In the past few years online Banner Advertising was reserved to big companies, web agency or Flash designer. Today this technology is accessible to everyone thanks to several online tools. Because of (or thanks to) this fact, we can see a lot of bad annoying and pushy Ads displayed everywhere. Obviously we all want to attract visitors to our website, sell products or anything else but you need to keep several things in mind…
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Tags: banner usability, create ad, create banner
Abracadaban blog: our first post
September 7th, 2009 General
Welcome to the Abracadaban blog!
In this blog we want to give some useful tips about how to create / publish a good banner Ad. We will talk about the online advertising in a general way. We hope our experience and the info provided here will be useful for you. We are waiting for your comments and suggestions!
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