Increase your Ad Effectiveness by creating a transparent banner for a better website integration
September 22nd, 2009 | Banner Maker, Design | Comments
Today we’ll see how to increase your ad effectiveness by creating a transparent banner through Abracadaban online Flash banner maker. You’ll understand why transparent banner ads have a better CTR too. Obviously when you create a banner you have to think about your headlines, your product, your distinction… But a banner isn’t much good without a good design and integration, your ad has to be thought properly.
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In 2007 
Google should launch (in few days) his own Ad Marketplace with « DoubleClick ». This marketplace will only concern Dysplay Ads and so Adwords won’t change. This Marketplace is still in testing phase by some Advertisers and agencies. « Ad Exchange » allows Website Owners to sell (as a bid like any other Ad Marketplaces) their unsold Ad spaces. They could also make it in an anonymous way just by pointing out some keys informations like the population targeted for e.g.
Sometimes funny advertisement is not enough or not really appropriate. Especially for non-profit associations which have to « awake » the awareness of people about some kind of topics like social values, environment, public policy / health issue or personal ideals (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens). Indeed these Ads don’t sell you anything but rather try to convince you. This type of Advertising is generally named « shock advertising » or « shockvertising ». 
From now on companies works very hard to make their advertisement campaign very striking in order to be memorized easily by their customers but it’s not the only reason. They want surprise you, make you laugh. Why? Because they know that if someone is agreeably surprised or even shocked by something, he will talk about it to many other people. That’s the beginning of a good viral buzz… That’s why companies have to be more and more creative in their advertisement campaigns. You will find below 20 creative, unique and stylish print Ads. 
Banner Ads are still the best way to communicate and provide the good message directly to your customers. The Flash technology has open a complete new area in web banner ad design.